Internet Campaigning - Preaching to the Choir?
Adam Nagourney of the New York Times reports on Democrats and Republicans alike working themselves into a tizzy in order to take full advantage of the Internet. Now, I love blogs, e-mails and websites as much as the next political professional - when the on-line world turns a campaign into a cause, it’s an amazing thing to behold - but here’s what I consider to be the money quote from the story:
And while the Internet is efficient at reaching supporters, who tend to visit and linger at political sites, it has proved to be much less effective at swaying voters who are not interested in politics. “The holy grail that everybody is looking for right now is how can you use the Internet for persuasion,” Mr. Armstrong, the Warner campaign Internet adviser, said.
