I get asked all the time who I like, Hillary or Obama. I always answer Richardson. So whether Obama pulls Texas out of his hat today doesn’t matter much to me. But I’m happy to highlight Joe Cutbirth’s examination of Obama’s Texas strategy in today’s Huffington Post because of the light it shines on my pal James Aldrete:

Write it down. Stamp it. Earmark it, and commit it to memory.

If tracking polls hold, Barack Obama should clench the Democratic presidential nomination on Tuesday by carrying the popular vote in Texas. And if that happens, it’s going to be largely due to the media campaign and placement strategy crafted for him by Aldrete, 41, the most talented political ad man of his generation in Texas.

Some of my best friends are media consultants born in the Sixties, all capable of winning any race at the highest level. I wish they were already in charge. James is in that category. But if Latino votes are the obvious key to a win, then Aldrete is an obvious choice. Even many Latino consultants peddle occasionally self-interested and often stupid strategies when it comes to communicating with Latino voters. Aldrete is one of the few who gets it right. In Spanish and in English.

This entry was posted on Tuesday, March 4th, 2008 at 3:02 pm and is filed under Blog, Election 2008, Latino Vote. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.