The LA Times has a story on the dramatic changes new Disney chairman Rich Ross is bringing to the old way of doing business:
In meetings with producers, filmmakers and agents, Ross attacked the industry custom of spending $40 million on a TV advertising blitz two weeks before a film’s opening, rather than enlisting more targeted […]

I loved the book Moneyball. Not just because it was funny and not just because it was about major league baseball. It also forcefully made an argument that makes a whole lot of sense to a pollster like me, namely that data matters. It’s not enough any more for a crusty old baseball scout to […]