Not just a pollster.

As a communications strategist, Pineda has designed effective concepts and images that have stood the test of time, like the “Free the Grapes” creative that is still being used in an ongoing national grassroots campaign.

As a field operative, Pineda ran the GOTV operation that delivered an 11,819 vote margin out of 1,255,615 ballots cast (0.9 percent) for Arizona Governor Janet Napolitano.

As California’s Deputy Commissioner of Corporations, Pineda was the driving force in California’s fight to keep multibillion dollar companies from nickel and diming financially disadvantaged consumers.

As a mail consultant, Pineda learned the intricacies of voter files and other targeting tools that are traditionally underutilized by pollsters.

Drawing on each of those experiences, Pineda Consulting offers quantitative and qualitative research services as well as strategic consulting in targeting, field, communications and campaign management.